(1) Props and costumes are useful tools for GLAM, but GLAM is not about consuming more, nor is it about conspicuous consumption. (2) GLAM has to do with making careful decisions about the things you wear and surround yourself with, but what it really depends upon are the ways in which things and spaces are used. (3) We believe that it is impossible to divorce ourselves from capitalism. As members of a capitalist society, we have a particular power to disrupt the machinery of consumerism which is designed to make us victims. GLAM performs this disruption by taking control of the signifiers and idealized personae which the media use to make people believe they must have the right things in order to conform, and must conform in order to succeed. Instead of allowing this mechanism to limit our choices, we can take as much power as is possible from the capitalist system by using its own language to break the boundaries it depends upon.