(1) If the power GLAM can make available to you has not already been made clear, we elaborate: without GLAM, certain public acts would be impossible to carry off while maintaining the respect and,what is more important, the attention of those who speak only the language of Pop Culture glamour. With the self-conscious use of GLAM, however, attention can be brought to identities and activities which otherwise would be dismissed out-of-hand or go unnoticed because of their nonpresence in the pre-existing cultural constructions. (2) GLAM gives you the revolutionary power to be beautiful as a direct reaction against marginalization, and despite the constructed unavailability of glamour to those excluded from Pop Culture as previously explained.